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How to Use Google+ to Your Own Benefit During Job Search

By 21st January 2016


social media for job search
What would be the very first thing to do in order to begin your job search? Obviously, you should start with a professional resume preparation and appeal to proficient CV writers or certified writing services (one of those is Resume Writing Lab). No doubts, a resume is literally a clear representation of the candidate, therefore has to be winning and flawless. Nevertheless, your application isn’t the only source of information for the employer.

In fact, many HR managers pay attention to applicants’ social media accounts in the first place and then slightly move on to their application documents. This is the reason effective CVs and cover letters are so important. However, it also means that right now your Facebook, Twitter, LinkedIn and Google+ profiles are being stalked by almost any employer you have recently applied to. Yes, we’re telling the truth. Social platforms can tell a lot about its owner and the thing isn’t only about his or her interests and hobbies: it’s more of learning about your professional circles, social activism etc. So don’t be surprised if you have inappropriate pictures or posts in Facebook and you suddenly got a deny.

But as much as you can destroy your reputation into pieces, you can use social media for your own benefit too. For instance, online marketers create their Instagram or Twitter profiles to sell their products online, because this has become one of the most effective ways to reach masses quickly. And in fact, you could use the same strategy for a job search!

Which Social Platform to Use?

job search mediaIf you asked this question several years ago, we would definitely give the first place to LinkedIn. We could give LinkedIn the first one now as well, however we can’t help mentioning Google+ with its fast development in the area of B2B marketing and job hunting. Did you actually know that according to WordStream’s B2B content marketing facts Google+ is the third most used social media platform actively used by job marketers (after LinkedIn and YouTube). Sounds unbelievable? – Shouldn’t be! Meanwhile it’s is still growing in importance, you shouldn’t waste any of your time and start working on your Google+ right now! How? Read the answers below.

Google+ Main Marketing Strategies For Job Seekers

1. Hangouts

Carla Froggart, the writer for Steel City Marketing blog, considers that Hangouts can be great for building professional relationships between customers and marketers, as well as for conducting business meetings and easier interaction. The great advantage of hangouts is the video chat that can connect multiple users, if it’s needed. How could you benefit from Google+ handouts? Easily! This feature creates a possibility to discuss anything you’re interested about, as a job hunter: current job posting in your locality, people’s feedback of their job etc.

2. Communities

The best thing about the communities feature is that there’s no limitations on how many communities you are allowed to join. As a job seeker, you should be joining communities, specialized in employment, job postings. People, who join those communities as well, care about this subject as much as you do. If you are being active and regularly check on the communities’ latest updates, then there’s a great chance to get answers on many questions. Besides, by constantly using your professional network you might come across pretty nice job vacancies.

3. Business Pages

So, there exist special business pages on Google+. Companies, firms or other businesses use company pages, because this way it’s easier to attract the audience (marketers list their Google+ Business Page on Google Maps and then it easily shows up in Google search). As a customer, who looks through the business pages of some of your local companies, you can easily check out all of its latest updates and may be spot a job posting in between. Don’t forget to be engaged in the page’s conversations. This gives you two benefits: first, you can be noticed and get called even before the job is posted. Although, if you’re not, at least your name would sound familiar after the they see your resume.

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