3 Common Mistakes of Company LinkedIn Pages
You must be well informed about the importance of a LinkedIn profile for personal promotion and career. The same situation relates to your business. Now you can market your business with a LinkedIn company page.
Sadly, often people have no appropriate experience and knowledge to create a good page that can really develop a business. What is more, optimizing your LinkedIn profile for recruiters can take a while if you don’t have appropriate knowledge.
Keep on reading and learn how to make your business page to promote your company. However, creating a perfect LinkedIn profile for a company is a lot harder than it seems.
Your LinkedIn company page helps to create and develop your brand online by advertising your services and goods to clients and other companies. One mistake and they will forget about your profile in an instance!
This is the reason companies providing a LinkedIn profile writing service try to highlight mistakes people often do when creating LinkedIn business page.
#1: No Association with the Brand
Creating a business page is may seem like an easy task since you can follow definite steps to make a company LinkedIn profile.
For the beginning, select Companies from the drop-down menu at Interests at your LinkedIn profile. Then you will find the Create button, so press it to create a business page.
Fill in necessary official information about your company and provide extra information about the company. You need to describe your top services and goods and don’t forget to give some information that will attract customers. The best LinkedIn profile for recruiters is impossible to create unless you are done with these basics.
However, company profile writing is aimed at promoting your brand, so be sure to use your company logo and banner image to make this page associated with your brand. When users surf the Internet, they notice your logo, so it’s quite important to have it. Also, make all your employees add this company page to their LinkedIn profiles to broaden your audience.
Then you need to design a background image to get noticed by clients. You can choose from standard free banner images, but this can turn your company’s profile into a generic page no one will ever remember. When you use the company LinkedIn profile writing service you can be sure of a unique design for your company page that will attract lots of users.
#2: Not Enough Promotion Involved
A lot of professional LinkedIn writers claim that this is the most important and responsible part. When your LinkedIn company page is created you need to think about its development.
If you still wonder how to get your LinkedIn profile noticed by recruiters, be ready to update regularly. You need to make a schedule of updates that will be interesting and helpful to your audience. It helps to stay the limelight, so it is essential to come up with regular updates and promote your profile.
Evan LePage, a Blog Specialist, recommends a few ways to improve your social media profile. Some of these tips can be easily applied to your company’s LinkedIn profile, however, make it look on the professional side.
Also, you need to think about the promotion of your brand name. We have already mentioned that all your employees need to add the company page to their profiles to get updates to share interesting information. Then you can add a link to your company profile to your email signature. Hopefully, this answers your question on how to attract recruiters on LinkedIn.
Also, if you think your resume isn’t eye-catching enough, be sure to check writing hacks only resume consultants know!
#3: No Connection with the Audience
Creating a company page and keeping it popular is a challenging task, as it demands not only providing common information but also certain communication skills. That is why experts recommend having enough relevant content, that will be interesting and appealing to the audience. What is more, you should regularly answer the questions of your potential clients and ‘keep in touch’.
Take care of your company’s LinkedIn page and its promotion and your business will strive for sure!